A word from our founder and principal brand strategist
Sheahadin "Shea" Jeffers
My primary goal as a consultant and advisor is to guide our clients to an elite state of distinction within their industry. Based on who they are, whom they serve, what special talents they possess, and the future goals they desire.
With that in mind, one of the best questions you can ask yourself as an entrepreneur and business owner is - "Who's business is this?"
The question is critical to achieving that state, and one that I believe crystallized my platform and presence in the world of branding, marketing, and advertising.
In the fledgling years of Stratgix Consulting, I failed to ask myself that question; and the business struggled in it's positioning, messaging, and community engagement. One day I stepped back and
In what role am I most impactful?
(Designer or Strategist?....Definitely strategy!)
What drove my process for design...
How I viewed the effect of brand...
The power of conversation in marketing...
And what made advertising effective;
I gained the definitive concepts and constructs that we use to develop powerfully distinct brands that draw customers to them vs hoping and wishing to gain awareness, understanding and investment.
Once I matched those principles with my particular visionary brilliance influenced by: creativity, various cultures, interests, research, perspective, education, personality, and mentors; along with my experiences in leadership, public relations, performance arts, event coordination, hospitality, and retail.
Stratgix Consulting as a brand and business accelerated.
More often than not...our next client will say "I love what you represent and how you think, I want to work specifically with you" or even better "I was told I have to work with you"
You are a visionary... and brilliant in your own unique way - LET IT SHINE THROUGH. No one else is capable of authentically being you or presenting your concepts/services/products to your core community.
Stratgix Consulting is here to shine a guiding light on your path to distinction.
The Marketing Engineer
A Marketing Engineer excels at leveraging available resources. Creating tools, systems, and mechanisms that provide increased value, productivity, and utility.
Motivated Ingenuity = Adaptive creativity
Kinetic Knowledge = Intelligent application of Information
Enterprising Leadership = Pushing others to greater impact
(Motivated Ingenuity + Kinetic Knowledge) x Enterprising Leadership
Graduate of the University of Tulsa - BA
Multi-faceted & Broad scope of references/experiences
Information sponge + ability to assimilate & re-purpose info
Pattern & discrepancy recognition
Adaptability/Improvisation/Weaver of ideas
Seeing the abstract and thru-line connections
ONE WORD: EXPLORE
COLOR: CERULEAN BLUE
CULTURE: WEST INDIAN /NIGERIAN
SUPER POWER: ADAPTABILITY