A time and place for all roles. In the July 21st Newsletter we started the discussion around "Who Are You In Your Business?" and "Are You...

What's valuable to others....and how do you target those values. I couldn't help but relate this great visual of product/service values...

Where did brand archetypes come from? What are the 12 Classic Archetypes? How can you use brand archetypes in your business?

Sometimes, you just have to get something out there and into the ether. For me, this is one of those times. So I have scribbled this...